O'Neills is expecting sales of jerseys to be down this year, due to the GAA All-Ireland finals being held earlier in the year.

The company forecasts the condensed championship could result in up to a 15 percent drop in replica jersey sales for this year.

The company claims that staging the football and hurling finals in July ' is not good for business as traditionally shops would be very busy in August with sales of semi-final county jerseys ahead of the finals in September.

The co-owner of O'Neills, Paul Towell, told The Herald that staging the football and hurling finals in July ' is not good for business'.

The company says traditionally, shops would be very busy in August with sales of semi-final county jerseys ahead of the finals in September.

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