Following the release today (Thursday) of the latest JNLR/Ipsos Radio Listenership survey of all radio stations in Ireland Midwest Radio remains the dominant force in local radio in Ireland.
The figures reveal that Midwest Radio is clearly the preferred choice amongst radio listeners with a Yesterday Listened figure of 63% - up 2% for the previous survey. However, the stations market share – which determines the amount of time listeners stay tuned to the station – has increased by a massive 3.9% and now stands at 54.8%.
Midwest Radio’s CEO Paul Claffey said he was extremely proud of the latest figures and said that the loyalty people in Connacht have to the station is unique and that Midwest Radio is an integral part of life in the west of Ireland.
“The results are phenomenal and great credit has to go to our entire team who have put their shoulder to the wheel and made sure that we deliver the service that people want. Midwest Radio is very much a team effort and every single member of our staff in every department of our business deserves great credit for keeping us where we are”.
Mr. Claffey also said that whilst other media competitors such as local newspapers were experiencing a worrying decline within their industry it appeared that there were no signs of local radio becoming extinct - citing the fact that local radio was more popular in practically every franchise area in the country that the national stations.
“When you consider that Midwest Radio has more listeners than the combined listenership of all the RTE radio stations, Newstalk, Today FM and all the other stations available in the region it tells its own story. Thankfully, we continue to be the preferred choice and we hope to keep it that way”.
2019 sees Midwest Radio celebrate its 30th birthday and Mr. Claffey said that in the coming weeks a number of initiatives would be launched to coincide with this milestone. He said, however, that the success-story of Midwest Radio belonged to its staff and advertisers.
“We never underestimate the importance of our loyal staff and also our exceptionally supportive advertisers. At the end of the day the service we provide couldn’t happen without the financial supports which businesses across the west give us. I would like to thank them for their loyalty and assure them that we are delivering the listenership figures that allow them to promote their businesses to the largest radio audience in the region”.